THE CHALLENGE AND GOALS
Our client is a financial data management services company that provides data management, data governance, and data analytics services to financial institutions such as banks, investment firms, and insurance companies. They have been in business for several years but are facing tough competition from established players in the market. They want to improve their online visibility and generate more qualified leads through their website. The Client’s Goals:
- Increase website traffic and improve website rankings for relevant keywords
- Generate more qualified leads through the website
- Establish the client as a thought leader in the financial data management industry
THE SOLUTION
- Keyword Research: Conduct comprehensive keyword research to identify the most relevant and high-traffic keywords related to financial data management services, such as “data governance solutions,” “data analytics for financial services,” “financial data management services,” and “regulatory compliance solutions.”
- On-Page Optimization: Optimize the website’s on-page elements, including title tags, meta descriptions, header tags, and content, to target the identified keywords and improve website relevance for search engines.
- Content Creation: Develop a content strategy that includes creating blog posts, whitepapers, case studies, and educational resources that provide value to potential customers and establish the client as an expert in the financial data management industry.
- Link Building: Develop a link-building strategy to increase the number of high-quality inbound links to the client’s website, which can improve website authority and rankings.
- Technical SEO: Conduct a technical SEO audit to identify and fix any technical issues on the website, such as broken links, duplicate content, and slow page load times.
THE RESULT
After implementing the SEO strategy, the client experienced significant improvements in website traffic, keyword rankings, and lead generation. The results include:
- 70% increase in organic website traffic
- Top 3 rankings for 8 high-traffic keywords
- 40% increase in qualified leads generated through the website
By implementing a comprehensive SEO strategy that included keyword research, on-page optimization, content creation, link building, and technical SEO, the financial data management services company was able to achieve its goals of increasing website traffic, improving website rankings, and generating more qualified leads. The improvements in online visibility and lead generation have helped the client to establish a stronger online presence and position themselves as a thought leader in the financial data management industry.