THE CHALLENGE AND GOALS
Our client is a solar company based in the United States that provides solar panel installation services for residential and commercial properties. They have been in business for several years and have established a reputation for providing high-quality services at competitive prices. However, they have noticed a decline in their website traffic and lead generation, and want to increase their online presence and reach more potential customers. The Client’s Goals are:
- Increase organic traffic to the website
- Improve website rankings for relevant keywords
- Generate more qualified leads through the website
THE SOLUTION
- Keyword Research: Conduct comprehensive keyword research to identify the most relevant and high-traffic keywords related to the solar industry, such as “solar panel installation,” “renewable energy solutions,” “solar power systems,” and “solar energy companies.”
- On-Page Optimization: Optimize the website’s on-page elements, including title tags, meta descriptions, header tags, and content, to target the identified keywords and improve website relevance for search engines.
- Content Creation: Develop a content strategy that includes creating blog posts, case studies, and educational resources that provide value to potential customers and establish the client as an expert in the solar industry.
- Local SEO: Implement local SEO strategies to improve the client’s visibility for local search queries, including creating Google My Business profiles, building local citations, and optimizing local content.
- Link Building: Develop a link-building strategy to increase the number of high-quality inbound links to the client’s website, which can improve website authority and rankings.
- Technical SEO: Conduct a technical SEO audit to identify and fix any technical issues on the website, such as broken links, duplicate content, and slow page load times.
THE RESULT
After implementing the SEO strategy, the client experienced significant improvements in website traffic, keyword rankings, and lead generation. The results include:
- 65% increase in organic website traffic
- Top 3 rankings for 12 high-traffic keywords
- 30% increase in qualified leads generated through the website